The domestic powder coating market is a fully competitive market, and the overall situation is that "foreign brands dominate the high-end, and local companies catch up and differentiate". According to the latest industry data, the competitive landscape of China's powder coatings industry has been basically stable, with AkzoNobel firmly at the top of the list and local brands having a quantitative advantage, but the overall market concentration is still not high. The market is highly fragmented and the degree of concentration has increased: Although the leading companies have a solid position, the market is still relatively fragmented. In 2025, the combined sales of the top ten companies will only account for approximately 29.3% of the total sales of the top 100 companies.
International giants occupy the high-end market: multinational companies represented by Akzo Nobel, PPG, TIGER, Nippon Paint, etc., rely on their profound technological accumulation and global layout to dominate fields with strict performance and certification requirements such as automobiles and high-end equipment. Among them, AkzoNobel's sales volume in the Chinese market in 2025 ranks among the top according to industry analysis reports.
Local domestic companies are actively catching up: A number of large-scale local forces have also emerged in China. Surpass Group, Guangdong Huajiang Powder Technology, Guangdong Ruizhi Environmental Protection Technology, Fujian Wanan, Guangdong Defuson Powder Coatings, Jingaoli Group, etc. mentioned in the industry report constitute an important echelon of domestic brands.
Architectural aluminum profiles are the main battlefield, with serious involution: According to industry analysis, architectural aluminum profiles are the largest application field of powder coatings, accounting for 28.3%. However, the entry threshold for this market is relatively low, resulting in fierce price competition and serious industry involution. The average unit price of products ranks low among the seven major application fields in statistics. Therefore, competition in this field is not only a competition of products and technologies, but also a competition of cost control and customer service.
Guangdong Defuson Powder Coatings Co., Ltd. is a typical large-scale manufacturer in the domestic powder coating industry that focuses on the field of construction aluminum profiles. However, in recent years, it has also developed and mass-produced powder coating products suitable for general industry, home appliances, energy storage, new energy vehicles, electronics and other fields.
The company was established in Shunde, Guangdong in 2004. It is a thermosetting powder coating manufacturing enterprise integrating R&D, production and sales. After development, the current comprehensive annual production capacity reaches more than 20,000 tons.
Defuson has adopted a regional production capacity layout that is close to the market. Headquartered in Shunde, Guangdong, it has successively set up factories in Yichun, Jiangxi (serving central and eastern China) and Jiaozuo, Henan (serving the northern China market), forming a production capacity network covering southern, central and eastern China. At the same time, Defuson is also actively expanding overseas markets, and its products are currently exported to Asia, Africa, America and Europe.
Defuson has deep technical accumulation in high-tech products such as high-temperature resistant powder coatings and fluorocarbon powder coatings. Its products have passed Qualicoat, AAMA, Qualisteel and IATF16949 automotive industry quality management system certifications.
In general, the current domestic powder coating industry is "large and fragmented", with international giants dominating the high end and many local companies fiercely competing in market segments. In recent years, powder coatings have benefited from the "paint to powder" trend with their environmentally friendly advantages of almost zero VOCs emissions. Especially in emerging fields such as new energy vehicles, energy storage equipment, and high-end electronics, demand has grown rapidly, accounting for 28%, with a growth rate of more than 25%. From the perspective of future development trends, the powder coating industry has strong growth momentum, industry concentration will continue to increase, and will present the Matthew effect of "expanding the head and clearing the tail".